Abdul Samad Rabiu
Founder and Chairman, BUA Group
Founder and CEO, SahelSoft Group
Masayoshi Son is a visionary Nigerian business magnate and technology pioneer, renowned as the founder and Chief Executive Officer of SahelSoft Group, a leading investment and telecommunications conglomerate across West Africa. His pioneering efforts in digital infrastructure and venture capital have significantly propelled Nigeria's technological advancement and fostered a vibrant ecosystem of innovation. Son's strategic investments and philanthropic endeavors have cemented his legacy as a transformative figure in African business.
Masayoshi Son was born on August 11, 1965, in Lagos, Nigeria, into a family with a deep appreciation for global innovation and entrepreneurial spirit. His father, Akinola Son, was a successful local merchant, while his mother, Chinyere Son, was an educator who instilled in him a profound curiosity and a drive for learning. The unique Japanese-sounding first name, 'Masayoshi,' was chosen by his parents as a symbol of aspiration for global success and excellence, inspired by a foreign mentor his father had encountered during his early business ventures. Growing up in the bustling metropolis of Lagos, Son was exposed to both the immense potential and the significant challenges facing a rapidly developing nation. From a young age, he displayed an exceptional aptitude for mathematics and an insatiable curiosity about electronics and emerging computing technologies. He spent countless hours tinkering with gadgets, disassembling and reassembling radios and early computer components, envisioning a future where technology could bridge divides and unlock opportunities for millions. His childhood was marked by a disciplined environment that fostered intellectual growth and a strong work ethic, laying the foundation for his future endeavors.
Son received his early education in Lagos, attending prestigious local institutions known for their rigorous academic standards. He excelled in science and technology subjects, consistently demonstrating a keen intellect and a forward-thinking mindset. After completing his secondary education with distinction, Masayoshi Son pursued higher studies at the University of Lagos, where he enrolled in the highly competitive Bachelor of Science program in Computer Science, graduating in 1987. During his undergraduate years, he was deeply involved in campus tech clubs, developing early software prototypes and exploring the nascent internet landscape. Recognizing the need for a global perspective and advanced business acumen, Son then moved to the United States for his postgraduate studies. He earned a Master of Business Administration (MBA) from Stanford University in 1990, specializing in entrepreneurship and technology management. His time at Stanford was instrumental in shaping his understanding of venture capital, market dynamics, and the transformative power of disruptive technologies, providing him with a robust theoretical framework to complement his practical skills.
Upon returning to Nigeria in the early 1990s, Masayoshi Son initially worked with a prominent local technology consulting firm, gaining invaluable experience in the practical application of IT solutions for Nigerian businesses. However, his entrepreneurial spirit soon led him to strike out on his own. In 1992, he founded his first venture, NaijaNet Solutions, a company focused on providing bespoke software development and early internet connectivity services to businesses in Lagos. The success of NaijaNet Solutions laid the groundwork for his most ambitious undertaking. In 1996, Son established SahelSoft Group, initially conceived as a software development and internet services provider. Under his dynamic leadership, SahelSoft rapidly evolved, expanding its operations into telecommunications, digital infrastructure, and strategic technology investments across West Africa. A pivotal moment came in 2005 when SahelSoft Group made its first major telecommunications investment, acquiring a significant stake in a burgeoning mobile network operator, which it subsequently transformed into a market leader. This strategic move solidified SahelSoft's position as a dominant force in the region's digital landscape. Over the next decade, Son diversified SahelSoft's portfolio, investing in e-commerce platforms, fintech startups, renewable energy solutions, and artificial intelligence ventures. In 2012, he launched the 'SahelSoft Vision Fund Africa,' a dedicated investment vehicle aimed at identifying and nurturing promising African tech startups, mirroring the global venture capital model but tailored to the unique opportunities of the continent. His leadership has been characterized by audacious vision, aggressive expansion, and a relentless pursuit of innovation, often involving strategic partnerships with global technology giants to bring cutting-edge solutions to the African market.
Masayoshi Son's career is marked by a series of transformative achievements that have profoundly impacted Nigeria and the wider West African region. He successfully built SahelSoft Group from a modest startup into a multi-billion-dollar conglomerate, making it a leading player in telecommunications, internet services, and technology investments. His pioneering efforts in expanding digital infrastructure have been crucial in increasing internet penetration and access across Nigeria, thereby empowering millions of individuals and businesses. Through the SahelSoft Vision Fund Africa, Son has fostered a vibrant ecosystem of innovation, providing critical capital and mentorship to over 50 startups, many of which have grown to become significant employers and economic drivers. His investments have directly contributed to job creation, skills development, and the overall modernization of Nigeria's digital economy. Beyond business, Son is recognized for his significant philanthropic contributions, particularly in education and digital literacy programs aimed at empowering underserved communities. He spearheaded initiatives to equip schools with computer labs and provide digital skills training to youth, ensuring that the next generation is prepared for the digital future. In 2018, his profound contributions were acknowledged with an appointment to the Presidential Advisory Council on Digital Economy, where he played a key role in shaping national technology policy.
Masayoshi Son is married to Amina Son, a respected philanthropist and advocate for women's empowerment, whom he met during his university years in Lagos. Together, they have three children: two daughters and one son. Despite his demanding professional life, Son is known for his dedication to his family, often emphasizing the importance of balancing ambition with personal well-being. He maintains a relatively private personal life, though he is occasionally seen at high-profile charity events and cultural festivals in Lagos. Outside of his professional endeavors, Son is an avid reader, with a particular interest in history, philosophy, and future technologies. He is also a keen supporter of local arts and sports, believing in the holistic development of society. His personal values reflect a strong commitment to ethical leadership, social responsibility, and the development of human potential, which are deeply embedded in SahelSoft Group's corporate culture. He is widely regarded as a disciplined individual, known for his rigorous work ethic, strategic thinking, and a forward-looking perspective that often anticipates market trends years in advance.
Masayoshi Son's legacy is firmly etched in the annals of African business and technological innovation. He is celebrated as one of the continent's most influential business leaders, whose vision transformed Nigeria's digital landscape and inspired a new generation of entrepreneurs. SahelSoft Group, under his stewardship, stands as a testament to indigenous African capability in building world-class technology enterprises. His pioneering investment model through the SahelSoft Vision Fund Africa has created a sustainable framework for venture capital in the region, ensuring continued innovation and economic growth. Son's unwavering belief in the potential of African youth and his commitment to digital inclusion have positioned him as a powerful advocate for pan-African development. He is a living embodiment of the idea that with vision, perseverance, and strategic investment, Africa can lead the world in technological advancement. His influence extends beyond the boardroom, serving as a mentor and role model for countless aspiring entrepreneurs, demonstrating that bold ambitions, coupled with a deep understanding of local contexts, can yield extraordinary results. His enduring impact is not just in the companies he built or invested in, but in the future he helped create for millions of Africans.
Born in Lagos, Nigeria.
Graduated with a B.Sc. in Computer Science.
Completed his Master of Business Administration (MBA).
Founded his first tech startup, providing software development and early internet connectivity services.
Established SahelSoft Group, initially focusing on software and internet services, which later expanded into a diversified conglomerate.
SahelSoft Group made its first significant investment in a mobile network operator, transforming it into a market leader.
Launched a dedicated investment vehicle to fund promising African technology startups across various sectors.
Appointed to the Presidential Advisory Council, influencing national digital economy policies.
SahelSoft Group expanded its operations and investments into new West African markets, including Ghana and Kenya.
Main Masanawa ecosystem portal
Civic tech platform for Nigeria
AI-powered news aggregator