Inetimi Odon

Musician, Founder of DM Records

Musicians 🇳🇬 Nigeria

Inetimi Timaya Odon, widely known as Timaya, is a pioneering Nigerian singer and songwriter who revolutionized the Afro-dancehall genre. Hailing from Odi, Bayelsa State, he rose to prominence with his socio-politically charged debut album 'True Story' in 2006. As the founder of DM Records, Timaya has cultivated a successful career spanning over two decades, earning numerous awards and establishing himself as a consistent hitmaker and influential figure in African music.

Biography

Early Life and Background

Inetimi Timaya Odon was born on August 15, 1977, in Odi, a small community in Bayelsa State, Nigeria. He is the youngest of fifteen children, growing up in a large and bustling family. His roots trace back to Agbere, also in Bayelsa State. During his formative years, his family relocated to Port Harcourt, the capital city of Rivers State, a move that exposed him to a more vibrant urban environment and diverse cultural influences. Timaya attended Assemblies of God Nursery And Primary School for his elementary education, where he began to show early signs of his artistic inclinations. He later proceeded to Nkpolu Oroworukwo Secondary School in Port Harcourt for his secondary education. From a young age, Timaya exhibited a strong passion for music, often defying his parents' wishes by running away from home to attend various music shows and concerts. This rebellious spirit was a testament to his unwavering commitment to his musical aspirations. Despite his parents' desire for him to pursue a more conventional academic path, Timaya's heart remained firmly set on a career in entertainment.

Education

Following his secondary education, Timaya's mother, hoping to steer him towards a stable career, enrolled him in a pre-degree program at the Rivers State College of Arts and Science. However, his tenure at the institution was short-lived. Driven by an insatiable desire to pursue music full-time, he dropped out of the program after just one semester. This decision, though met with initial disapproval from his family, marked a pivotal moment in his life, signaling his full dedication to the challenging yet rewarding path of a professional musician. He received no formal musical training, relying instead on his innate talent, self-taught skills, and hands-on experience in the burgeoning Nigerian music scene.

Career

Timaya's professional music journey began in Lagos, Nigeria's entertainment hub, where he moved in pursuit of his dreams. For three years, he honed his skills as a backup vocalist for the renowned Nigerian hip-hop artist Eedris Abdulkareem. This period served as a crucial learning curve, providing him with invaluable insights into the music industry's dynamics, stage performance, and song composition. After gaining sufficient experience and feeling ready to embark on a solo career, Timaya parted ways with Eedris Abdulkareem's group. He returned to Port Harcourt, where he recorded his first collaborative effort with a local producer. His breakthrough, however, came when he met K-Solo, a talented producer who would go on to produce his debut album. In 2005, Timaya released his groundbreaking single, “Dem Mama,” a powerful and poignant song that brought attention to the 1999 Odi massacre in his home state of Bayelsa. The song's socio-political commentary and unique blend of dancehall and indigenous Nigerian sounds resonated deeply with audiences. Building on this momentum, he released his debut album, “True Story,” in 2006, which was a critical and commercial success, establishing him as a prominent voice in the Nigerian music landscape. His sophomore album, “Gift and Grace,” followed in 2007, further solidifying his position with hits like “God I Say” and “Pull Up.”

In 2008, Timaya founded his own record label, DM Records Limited (Dem Mama Records), demonstrating his entrepreneurial spirit and desire to control his artistic destiny. Through DM Records, he has not only released his own successful projects but also nurtured and promoted other talented artists. His third studio album, “De Rebirth,” was released in 2011, featuring popular tracks such as “Plantain Boy,” a semi-autobiographical song, and “Ogologomma.” This album showcased his continued evolution and versatility. “Upgrade,” released in 2012, continued his streak of hits with songs like “Bum Bum” and “Sexy Ladies.” In 2014, he released “Epiphany,” which included fan favorites like “Sankara” and “Ukwu.” Timaya's music is characterized by its infectious blend of Afro-dancehall, reggae, highlife, and contemporary Afrobeats, earning him the moniker “Egberi Papa 1 of Bayelsa” (The Story Teller of Bayelsa). He is known for his consistent ability to produce chart-topping singles and albums, maintaining relevance in the ever-evolving African music industry. His album “Gratitude,” released in 2020, was met with widespread acclaim, featuring tracks like “Gra Gra” and “Iberibe,” and further cemented his status as a music icon. Over his career, Timaya has collaborated with numerous local and international artists, including Sean Paul, Olamide, Phyno, and Patoranking, expanding his reach and influence across the globe.

Major Achievements

Timaya's career is marked by a string of significant achievements and accolades. He is widely credited as a pioneer of the Afro-dancehall genre in Nigeria, successfully fusing traditional African rhythms with Caribbean dancehall influences, creating a unique sound that has inspired a generation of artists. His debut album, “True Story,” was a commercial triumph, paving the way for his subsequent successes. He has received numerous prestigious awards throughout his career, including multiple Headies Awards for Best Reggae/Dancehall Album for works such as “Gift and Grace,” “De Rebirth,” “Upgrade,” “Epiphany,” and “Gratitude.” In 2008, he was honored with The Headies Artiste of the Year award, a testament to his widespread popularity and impact. He has also been recognized internationally, receiving the AFRIMMA Award for Best African Dancehall Artiste. The Nigeria Entertainment Awards (NEA) honored him as the Indigenous Artist of the Year, acknowledging his ability to blend local narratives with global sounds. Beyond critical acclaim, Timaya has achieved substantial commercial success, with his albums and singles consistently dominating charts and accumulating significant streaming numbers. His consistency in producing hit songs and maintaining a relevant presence in the music industry for over two decades is a major achievement in itself, demonstrating his enduring appeal and adaptability.

Personal Life

Inetimi Timaya Odon is known for his relatively private yet occasionally public personal life, particularly concerning his relationships and family. He has never been officially married but is a father to multiple children from different relationships. His children include three daughters, Emma, Grace, and Maya, whom he shares with his former partner Barbara Fumnanya Nwaokolo. He also has a son, Mani, with another partner, Tama. Timaya often shares glimpses of his life as a father on social media, showcasing his dedication to his children. He is known for his flamboyant lifestyle, love for high fashion, and an appreciation for luxury automobiles. Despite his public persona, he maintains a degree of privacy regarding the intricate details of his romantic relationships. His public image often reflects confidence and a no-nonsense attitude, which resonates with his fanbase.

Controversies

Throughout his career, Timaya has faced a few public controversies. In 2011, he was accused of physically assaulting a female student after a minor traffic incident, an accusation that garnered significant media attention. He denied the allegations, stating his version of events. More recently, in 2022, he was involved in another incident where he was accused of a hit-and-run by a lady who claimed he hit her with his car and fled the scene. Timaya publicly refuted these claims, stating that the lady was hit by another car and that he had stopped to offer assistance before being mobbed. These incidents, while generating headlines, have not significantly derailed his career. He has also been involved in public exchanges of words with other artists, a common occurrence in the competitive music industry, often stemming from creative differences or perceived slights. Despite these occurrences, Timaya has largely managed to maintain his public image as a resilient and successful artist.

Legacy

Timaya's legacy in African music is profound and multifaceted. He is undeniably a pioneer of the Afro-dancehall sound, having laid the groundwork for many artists who followed in his footsteps. His unique blend of reggae, dancehall, and Nigerian indigenous sounds created a distinct sub-genre that has become a staple in contemporary African music. Through DM Records, he has demonstrated significant entrepreneurial acumen, not only managing his own career but also providing a platform for other emerging talents, thus contributing to the growth of the Nigerian music industry. His consistent hit-making ability, lyrical depth often touching on social issues, and energetic stage performances have cemented his status as a true icon. Timaya's influence can be seen in the stylistic choices of numerous younger artists who draw inspiration from his innovative approach to music. He remains a relevant and respected figure, celebrated for his longevity, innovation, and unwavering commitment to his craft, ensuring his place as one of Nigeria's most influential musical exports.

Career Timeline

1977 – Present

Birth

Born Inetimi Timaya Odon on August 15, 1977, in Odi, Bayelsa State, Nigeria.

2002 – 2005

Backup Vocalist

Eedris Abdulkareem's Group

Served as a backup vocalist for three years, gaining experience in the music industry.

2005 – Present

Breakthrough Single Release

Released the socio-politically charged single 'Dem Mama', addressing the 1999 Odi massacre.

2006 – Present

Debut Album Release

Released his debut album 'True Story', which achieved critical and commercial success.

2008 – Present

Founded DM Records

DM Records Limited

Established his own independent record label, 'Dem Mama Records', to manage his music and promote other artists.

2011 – Present

Released 'De Rebirth'

Released his third studio album 'De Rebirth', featuring the hit single 'Plantain Boy'.

2014 – Present

Released 'Epiphany'

Released his fifth studio album 'Epiphany', further cementing his status as a consistent hitmaker.

2020 – Present

Released 'Gratitude'

Released the acclaimed album 'Gratitude', showcasing his continued evolution and versatility in Afro-dancehall.

Related Profiles